Description

Summary: A great manufacturing website should have clear display of offerings, credibility, clear calls to action, quality content, and effective conversion tracking. Custom Engineering is an example of a manufacturer that has incorporated these elements into their website. Content is crucial for both visitors and search engines, as it helps with conversions and ranking. Google Search Console is a valuable tool for tracking website performance and identifying keyword opportunities.

Keywords: manufacturing website, clear display of offerings, credibility, calls to action, content, conversions

Takeaways

• A manufacturing website should clearly display the company's offerings
• Demonstrating credibility through certifications and memberships is important
• Clear calls to action should be readily available on the website
• Quality content is crucial for conversions and search engine ranking
• Tracking conversions and using tools like Google Search Console can help identify keyword opportunities

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This episode is brought to you by weCreate.

The Best Marketing Agency for Manufacturers.