For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of our most reflective and practical sessions of the year.
What We Discussed
- Why generosity and value-creation matter more than tactics in leadership and enrollment
- How “everyone is in sales”—especially in higher ed
- Communicating value vs price when talking about tuition
- The difference between being a go-getter, go-giver, and go-taker
- Why listening is often the greatest form of giving
- How to build trust in low-trust environments (with international perspectives from Chile)
- The “big kahuna” lesson: why your most impactful students often don’t look like big wins at first glance
Bob Burg’s Key Insights
- Selling = giving time, attention, counsel, empathy, and value
- Trust is earned through consistency
- Stories connect deeper than how-to advice
- The Go-Giver was rejected by 24 publishers before becoming a global book series
- His recommended next read: The Go-Giver Influencer (his favorite)
Community Highlights
Our members shared Thanksgiving experiences, career transitions, international perspectives, and how The Go-Giver mirrors the best parts of higher ed: mentorship, service, and helping others flourish.
Next Book
📘 The Hottest Seat on Campus by Angel Pérez 📅 January 21, 2026
Register now: https://www.linkedin.com/events/januaryeducationmarketingleader7402410947400851456/
Thanks to everyone who joined—and special thanks to Bob for his time, generosity, and wisdom.
