Content marketing has been an established practice in marketing for long enough now, yet it feels like there's as much confusion about it as ever. What is and isn't 'content'. How much do we need to produce? How should you measure it?
To get to the real truth, I talked to a man who is the face of content marketing on social - Ross Simmonds, CEO of Foundation. We got tactical, philosophical, and honest. It was a great conversation - enjoy!
