We've been getting PR wrong for some time now. The media landscape changed drastically over the last 10 years, but, in the last couple, it's only changed more rapidly. Now brands must apply a considered strategy to communities, social media, as well as traditional earned media.
In this episode, I spoke with Parry Headrick, the founder of Crackle PR, to learn what the 'new rules' of PR are and how we need to best adopt them.
