Wes Hallam meets with Fiona Ellis-Chadwick....
Fiona is one of our leading authors in Marketing, co-authoring on Principles and Practices of Marketing. In this McGraw Hill Meets we talk about who the modern student is, the needs of that student and what skillsets we'd like them to have before, during and after her teaching.
To get your hands on Fiona's book, visit https://www.mheducation.co.uk/principles-and-practice-of-marketing-10-e-9781526849533-emea-group
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