What happens when a 19-year-old shows up to a UPS career fair in a suit, looking for marketing opportunities, and accidentally becomes a finance supervisor managing 25 people? Dan Nicholson's wrong-turn moment launched a journey that would challenge everything entrepreneurs think they know about building wealth.
After years of prestigious Fortune 500 experience and business school success, Dan made a startling discovery: everything he learned was wrong for small business owners. The revelation? Big companies maximize—small businesses must optimize. But here's the shocking reality he uncovered: 80% of entrepreneurs are either illiquid or insolvent right now.
What's the fundamental difference between maximizing and optimizing that most entrepreneurs miss? How do you avoid creating a "job" out of your entrepreneurial dream? And why does Dan believe the biggest risk in life isn't financial—it's not living the life you actually want?
Dan reveals his "solvable problem" framework that turns vision boards into mathematical equations, shares why your balance sheet matters more than your P&L, and explains his three-step recovery system. Plus, discover why he shifted from performance-based to purpose-based identity—and how FOPO (fear of other people's opinions) kills mastery.
Ready to learn why your business should serve your life instead of consuming it?
To connect with Dan Nicholson, visit riggingthegame.com for his book, podcast, and Unconventional Wealth newsletter. Calculate your financial needs at certaintyapp.com.
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