This podcast centers around a discussion on the evolving cannabis industry, emphasizing the need to restore its community-focused roots amid increasing competition. The guest, Dawne Morris, a veteran of the industry and representative of Proteus 420 software, highlights the importance of education, regulatory compliance, teamwork, and operations in maintaining a thriving business. Dawne Morris software, described as an ERP (Enterprise Resource Planning) system, supports businesses from cultivation to retail delivery, aiming to stay ahead of industry changes. She underscores the significance of proper education for budtenders, who are akin to pharmacists in the cannabis space, ensuring they provide accurate information to consumers. Dawne Morris shares her personal background in cannabis, influenced by her father’s use and cultivation for medicinal purposes. She advocates for the industry's growth, emphasizing the importance of consumer-focused business practices and continuous learning. Throughout the podcast, the spirit of community and mutual support in the cannabis industry is a recurring theme, with an emphasis on collaboration over competition.
