In this episode, I introduce you to RS June.
RS "Ruffshot" June grew up in Philadelphia, PA—about as far from cattle country as you can get. He often jokes that he "has no business being in the cattle industry," having never seen a cow up close until later in life. But Texas Slim, founder of The Beef Initiative, saw things differently. Beneath June’s work was something deeper. He lost his mother in his early 20s—after years of watching her struggle under the weight of a broken food system and a fraying community. That loss became his fuel.
Today, as the Creative Strategist for The Beef Initiative, June leads the design and storytelling behind a movement working to reconnect families to real food, real ranchers, and the health of their local communities—so others might be spared the fight he couldn’t win for his mom.
As the executive producer of the upcoming Beef Maps Docuseries, his work will be highlighting independent ranchers and regenerative food solutions.
Summarily, he works at the intersection of food, health, and community-building to shape the foundation’s long-term vision.
Today he speaks about:
Food, health, and community with a focus on ranchers and regenerative solutions. (0:00)
Food systems, trauma, and innovation. (2:03)
Community-supported beef initiative for local ranchers and consumers. (5:46)
Saving the cattle industry through local processing centers. (7:58)
Supporting local ranchers and agriculture. (11:13)
Connecting city dwellers with local ranchers through a mapping platform. (15:16)
Organizing bus trips to visit ranches for healthier families and communities. (18:10)
Beef as medicine, Sean Baker's experience. (21:04)
Nutrient-dense beef, comparing regenerative farming to conventional meat production. (22:18)
Using regenerative agriculture to address opioid addiction. (27:41)
Join me for this episode of Mommy Heal Thyself to learn more about the beef initiative.
