In this episode, Mark Faris and John Makarewicz break down the exact process that’s helping Faris Capital Partners convert more prospective residents into long-term tenants — all by rethinking how leasing tours should feel.
💡 Most apartment tours are rushed, transactional, and forgettable. But what if they were your biggest conversion tool?
From welcome whiteboards to stocked fridges, staged suites, and handshake training — this is a masterclass in creating trust and connection from the first seven seconds.
You’ll learn:
✅Why most operators get leasing tours wrong
✅The psychology of building trust with prospective tenants
✅How we use mission, values, and guarantees to build confidence
✅What staging, scent, and signage say about your brand
✅Our system to drive sign-ups during the tour — not after
This episode isn’t just about leasing. It’s about creating wow experiences that build long-term value
