In episode twenty-six of the Napa Valley Insider Podcast, Andrew sits down with Erin Kirschenmann, Managing Editor of Wine Business Monthly, to discuss her fascinating journey from journalism to becoming a key voice in the wine industry. Erin shares her unique insights from the intersection of media and wine, shedding light on the current state and future of the industry.
Episode Highlights:
- From Newsroom to Vineyard: Erin takes us through her path to Wine Business Monthly, starting with her early passion for journalism and a serendipitous leap into the wine world.
- Navigating Industry Trends: Learn about the major shifts in the wine business, including challenges like market maturation, the rise of alternative packaging, and the influence of generational consumer habits.
- Debunking Clickbait Myths: Erin offers a balanced take on headlines claiming the "sky is falling" in wine, emphasizing the industry's resilience and potential for innovation.
- Empowering Wineries and Job Seekers: Discover the tools Wine Business Monthly provides, from winejobs.com to cutting-edge research, helping wineries thrive in a competitive market.
This episode is brought to you by Cuvée, your go-to for exclusive Napa Valley experiences.
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