In this episode of The Neuro Network, we sit down with Dr. Michael Platt, Professor of Neuroscience and Psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. Dr. Platt’s research bridges neuroscience, decision-making, and economics, revealing how brains allocate attention, assign value, and decide what to believe.
The conversation centers on a recent Nature Neuroscience commentary calling on scientists to rethink how they communicate with the public. We explore the neuroscience of attention, trust, storytelling, and distraction, why good science often fails to land, and how principles from decision science and the attention economy shape belief in science, media, and everyday life.
