In this exclusive episode of Off the Agenda, Sir Charles Bowman interviews British entrepreneur Levi Roots, the mastermind behind one of the UK's most beloved condiment brands. With a career spanning from his early days as a musician working with legends like James Brown and Bob Marley, to his appearance on the hit show Dragon's Den where he secured funding for his now-famous Reggae Reggae Sauce, Levi Roots is a true force to be reckoned with in the world of consumer retail.
Join Sir Charles as he delves into the fascinating journey of Levi's life, from his roots in Jamaica to his triumphs and challenges in the UK, and discover the incredible story behind the creation of his brand that now sits alongside household names like Heinz and Marmite.
With a focus on family and community, Levi Roots truly represents the best of Britain through his entrepreneurial spirit, cultural impact, and passion for food. Tune in to this inspiring episode to hear Levi's story firsthand and gain valuable insights into what it takes to build a successful business from the ground up.
