Radio is arguably the media that stands the test of time and technological evolution. While it was the main source of information once to streaming it online or having it on in the background while driving – everyone listens to radio.
On this week’s episode of Open Mic Life, host Stoyana Ivanova interview’s Today RTL’s program director and host of the daily “The Sam Steen Show”. Sam brings a wealth of insight into the world of radio—its impact, its staying power, and its unique role as a classic medium for connection in a fast-evolving media landscape.
The conversation dives into what makes radio more than just a source of news or music. Sam shares his approach to curating content that not only entertains but also fosters a sense of belonging within Luxembourg's international community. They explore how radio, with its timeless reach and intimacy, serves as a bridge for listeners of all backgrounds, helping them feel connected and informed in a place as multicultural as Luxembourg. From behind the scenes, he reveals the thoughtful planning and creative decisions that go into each program to make sure every listener can tune in and feel represented. How they stay in tune with the audience, their desires and needs of information. A tough job considering the diversity of the listeners of Today RTL Radio.
But this episode isn’t just for radio fans—Sam also offers practical advice for anyone trying to get their own media platform or podcast off the ground. With tips on how to stand out, build authentic chemistry with your audience, and create content that leaves an impact, Sam's insights are great for aspiring creators navigating today’s crowded media landscape. His approach is rooted in a genuine respect for listeners, ensuring that each show resonates deeply and builds a loyal following.
Tune in for a captivating and important conversation on the media that connects contemporary society, a little bit of nostalgia and reliability.
You can listed to the Sam Steen Show every day from 06:00 – 10:00 and you can find all episodes on RTL Play.
