In this episode of The Optimism Show, Kris Gligoroski sits down with Tim Cox, the Partnerships Manager at PoolTogether, to discuss how Web3 projects can form high-impact partnerships without relying on traditional marketing playbooks.
From using meme coins to drive engagement to incentivizing deposits through gamified rewards, Tim shares unique insights into growth, collaboration, and relationship-building in crypto. Discover why partnerships work differently in Web3, how to create viral incentives for communities, and why building first, then pitching is the ultimate growth hack.
(00:07) How meme coin projects use PoolTogether to incentivize staking
(00:33) Gamified rewards & drip incentives for token holders
(01:55) How smaller projects can create sustainable liquidity incentives
(02:17) Bankless partnership: Turning POAPs into prize-yielding tokens
(04:15) How PoolTogether enables anyone to turn onchain events into rewards
(04:40) The Web3 vs. Web2 partnership playbook: What actually works?
(05:00) Why "just building" beats legal-heavy Web2 partnerships
(05:53) How Tim built Timalytics: A PoolTogether dashboard to game the system
(07:21) "Build first, pitch later": How to grab the attention of big projects
(09:02) The secret to Web3 partnerships: Identify the "fastest responder" in chats
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