This weeks episode of the Overheard Podcast features Sarah Freeman, a Bow Valley based swim coach, entrepreneur, endurance swimmer, and community leader whose work connects resilience, leadership, and personal growth.
Recorded live in Banff, this conversation explores Sarah’s journey to the Bow Valley, the challenges of building a life and business in a mountain town, and how endurance swimming shaped her mindset both in and out of the water. From open water swims to stepping into ice swimming, Sarah shares what it means to face discomfort, manage fear, and stay present through demanding physical and mental challenges.
We dive into the evolution of Sarah Freeman Coaching and how she blends discipline with a more intuitive, people first approach. Drawing from over 15 years of experience, she explains how lessons from endurance sport translate into leadership, mentorship, and helping others move forward with clarity and confidence.
This episode also highlights Sarah’s deep connection to community. As a board member with YWCA Banff and Executive Director of the Bow Valley Chamber of Commerce, she speaks to the importance of connection, collaboration, and supporting others in meaningful ways. We also explore Swim It Forward, an initiative designed to support young women who are already swimmers and have faced adversity, helping them pursue meaningful goals in the water and beyond.
The conversation expands into her work as host of the RAWW Podcast, where she shares stories of Waterwomen from around the world and reflects on the powerful relationship people have with water as a source of transformation, healing, and identity.
This is a grounded and thoughtful discussion about resilience, entrepreneurship, mentorship, and the strength of community in the Bow Valley.
This episode is brought to you by Drinkshaft, a non-alcoholic espresso energy drink available across Western Canada.
We also give a shout out to Defending Awesome, a Bow Valley based print and design shop behind the Overheard merch. Supporting local businesses like these helps keep creativity and community thriving.
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See you next Tuesday!!
