In today’s episode, we’re featuring Tracy Luckow, co-founder of Whipnotic, a disruptive CPG brand that’s reinventing whipped cream with a patented flavor-swirl design.
Alongside her sister Lori, Tracy has turned an everyday grocery item into a DTC sensation that’s shaking up shelves and creating buzz in the food and snack industry.
In just three years, Whipnotic has:
✅ Built a loyal following with eye-catching packaging design
✅ Scaled rapidly across retail and DTC channels
✅ Proven how creative branding and marketing can transform even a “commodity” product into a premium experience
We’ll break down:
- How Whipnotic uses packaging as a marketing tool to stand out in crowded aisles
- The role of storytelling in CPG brand growth
- Lessons for founders building food, candy, or snack brands in today’s competitive market
- Why smart DTC strategies are key to scaling a product that feels fresh and fun
✨ If you’re building a consumer brand or love stories about food innovation, this episode is packed with insights.
🔗 Follow Whipnotic: https://www.instagram.com/whipnotic/
We're a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more.
Paking Duck:
Website → www.pakingduck.com
#candy #healthysnacks #packaging #branding
