Description

Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the gritty bits in between.

Today we’re featuring Aadit Patel, founder of Confusion Snacks, the ethnic-fusion snack brand that blends bold Indian spices with American snack formats.

Aadit grew up bouncing between two cultures and created Confusion Snacks to reflect that in a snack: snacks like Black Truffle Masala popcorn and Masala peanuts cooked in avocado oil, all vegan, gluten-free, and free of seed oils.

We’ll dive into:

• How Confusion positions itself at the intersection of cultural identity and snack innovation
• The challenge of balancing bold flavor + clean ingredients (avocado oil, no seed oils)
• What it takes to scale an ethnic fusion snack brand from kitchen to shelves
• Winning retailer recognition and the journey through retail launches
• Marketing, packaging, and distribution lessons from a brand rewriting the snack rules

✨ Learn how Confusion Snacks is redefining what “snacking” can mean, bold, clean, and unapologetically cultural.

🔗 Confusion Snacks

Website → https://confusionsnacks.com/

Instagram → https://www.instagram.com/confusionsnacks

We’re a custom packaging manufacturer and we’re changing the landscape of packaging. Follow for more.

Paking Duck: https://www.instagram.com/paking.duck/

Website → www.pakingduck.com

#snacks #fusion #packaging #branding #indian