Meet Milton Segarra, the new CEO of Discover the Palm Beaches- the official destination marketing organization charged with promoting Palm Beach County. In 2022, Palm Beach County had record breaking 9.1 million visitors with a total economic impact of tourism at $9.7 billion. In today's episode, we dive into all things tourism, the evolution of hospitality, the rebranding of Palm Beach, upcoming campaigns and initiatives, community engagement and more.
