Sabrina is a freelance Brand designer who specializes in assisting clients reach their brand goals. She does so by going above and beyond the general idea of "Brand" and "logos". In our conversation she delves into the complexities of brand work from a plethora of aspects and clarified it perfectly for me a, a complete novice in brand design. Beyond earning various certificates, diplomas, and licenses, in my eyes, what further qualifies Sabrina is the nature and due diligence with which she approaches her potential clients. I am honored and privileged to hear just bit of her story and drive. I share it in this episode with you. This is Persona Podcast - Sabrina Awdi.
Intro/ Lebanese background / immigrant culture in America (00:20) , “What is Brand Design/ branding?” / Client chemistry (16:00) , Branding psychology / utilizing colors (19:40) , Process questionnaires for clients / maximalist vs minimalist, (27:00) Brand Design overlapping into Marketing (22:45) , Brand culture “Publix vs Walmart” (34:25) ,Manipulation of Target Stores / illusion of saving money = spending more (36:50) ,Turning your designer brain off in the everyday world, (48:00) Animal symbolism / graphic design schooling (43:00) ,Disagreeing with client on final product/ design process (51:45), Knowing graphic design was your passion growing up (58:53) , Best design software for beginners / professionals (1:05:23) , Culture of different Brand Designers/ branding is the DNA of a business (1:10:20) , Recent projects/ creating Book covers (1:16:00) , Sabrina’s everyday routine for designing (1:18:30) , Starting her career as a freelance Brand Designer/ Networking, (1:26:30) Learning multiple languages in Lebanon / Romania (1:21:40) , Latina resemblance / Shakira / Selena (1:32:45) , Lebanese migration patterns (1:41:30) , Instability of Lebanon / American hypocrisy on Gaza (1:46:00)
Sabrina Awdi - Portfolio
https://www.linkedin.com/in/sabrinaawdi
Sabrina Awdi Websites
