🎙️ EP190 — When food makes you cry, puts you back in that place or that moment. Can cooks create emotions on purpose? Can we hack nostalgia in the kitchen?
🎧 In This Episode:
🗺️ Forget about cuisines
🍽️ Cooking through someone else's lens
🇨🇴 Building a concept around your identity
📋 Fixed menu vs specials and why both matter
🎷 The saxophone analogy
🧠 Food puts you back in a place. No other art form does.
🌾 Hay ice cream and the guest who cried
🥘 When an unknown dish feels like authentic home cooking
🔥 A two-component dessert that broke a table at Etxebarri
🎯 Can you hack nostalgia on purpose?
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🍷 Enjoy
