Anne experienced the greatest loss of her life which is now the greatest gift to her, her family and those who want to heal and absorb some of their grief. In the retirement stage of life, the business is free to just be of service and this relationship also brings a more pure approach and ability for impact. So as you listen, consider how it would feel to have that genuine purpose of service, detached from outcome, as this is a powerful way to build your business (what I like to call "heartset").
Anne is doing well, clients find her organically but she isn't solely offering her service though the business. The service, grief counselling and its connection to disarray, is about helping people carry loss with them. And this is something she wants to have widely available because she needs it for her own grief process and to honour her son, whom she lost.
How would you run your business if you were doing for the pure pleasure and desire to connect with someone and serve them?
What would you be able to let go of?
All this attachment weighs us down and detracts from the honest, behind the scenes "thing" we wish to create - the impact, the transformation, the support, for someone else. As you listen to this episode lean in to these themes and consider how you can let go in order to receive.... OXOX
ps - I love Anne's heart, she is a genuine and caring woman who can relate and hold the space for others as a true gift, as a true bi-product of her experience and transformation. Her service is the result of her growth and her true heart revealed.
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