What does it actually look like to become a full-time content creator?
In this episode of PRO/JECT, I sit down with Nick Rowley — former action sports marketer turned family content creator — to talk about what really happens behind the scenes of influencer life.
After working with major brands like Chevrolet and GoPro, Nick made a bold pivot: leaving a stable marketing career to go all in on content creation after a wake-up call from his daughter. What followed? Virality, brand deals, creative freedom… and a lot of hard work most people never see.
We talk about:
If you’re an entrepreneur, small business owner, or creator wondering whether content creation is worth it — or how to build an audience without losing yourself — this episode is an honest look at the creator economy in 2026.
No fluff. No “get rich quick.” Just the real story.
