Thinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth of your affiliate program.
Removing affiliates that aren't meeting your definition of active:
Isn't necessary
Saves nothing
Reduces potential for future sales from partners you don't even know yet
Shows a lack of understanding of the channel and how affiliates operate
Hurts relationship building, the core of affiliate marketing
Show there's too much value placed on the wrong KPIs
Listen in as Jamie goes into more detail on these points and others, including a story about one of hundreds of dormant affiliates becoming a "big dog" in the space.
