Show notes and topics covered:
how to define success for you, personally
the importance of audio, and the commercial impact of a good narrator
commercial versus artistic decisions
what happens when a book underperforms, and what you can do about it
navigating option clauses for future books
how sales track-records can impact future contracts
using leverage (when you have it!)
What you can argue for in contracts, and how much you can push back
things you CAN do to help promote your book
questions from listeners! (A few).
Mike's specific advice:
Success is specific and individual, and relative to your career
Ask for audio rights reversion with 12 weeks of release
Pick 1 or 2 things in your contract you want to fight for
Research your audio narrator
Know what you want/need upfront
Sunyi and Scott's added emphasis:
your sales are not your fault!
Links:
Michael Mammay's Twitter profile: https://twitter.com/MichaelMammay
Michael Mammay's website & blog (with tons of articles about publishing and writing): https://www.michaelmammay.com/
