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Today I’m diving into why it’s important for you to know your WHY. This is for really anything you do, but especially for your goals and dreams. Why you’re doing something, or not doing something is crucial. The only reason we do anything at all or avoid something is how we think it will make us feel if we do or don’t do that thing.

And when it comes to your goals and dreams, your WHY becomes the fuel to motivate you and get you through the hard times. All human behavior is driven by emotions, so if you know how to intentionally create the emotions on demand that will get you to your dream, you will be successful in getting there.