In this episode, we take a deep dive into the film AIR that explores Nike's quest to sign Michael Jordan to their brand. The film follows the story of Sonny Vaccaro, an executive at Nike who's job is not well defined. Against all odds, Vaccaro had a gut feeling that Michael Jordan was destined for greatness and that he had to sign him to Nike.The film takes us on a thrilling journey through the intense competition between Nike, Adidas, and Converse to secure the signature of the young basketball prodigy. We see how Sonny Vaccaro's passion and determination led to the creation of one of the most iconic and lucrative brand deals in sports history. As well as how pivotal Jordan's mother was to this deal.
