In this episode of The Schmooze, Bob Rauch—widely known as The Hotel Guru—shares insights from a remarkable 50-year career in hospitality, leadership, and entrepreneurship. Bob has worked across every facet of the industry, from managing Four Diamond hotel properties to consulting for global hospitality brands, founding and selling a leading hotel advisory firm, and shaping the next generation of leaders as a professor at Arizona State University. In our conversation, Bob reflects on what great leadership looks like in service-driven industries, how the hospitality world has evolved, and the lessons he believes young professionals can carry with them no matter what field they enter.