Changing the Game for Men’s Health — with Richard Crick (MAN v FAT) In this episode of The TRUUMAN Podcast, we’re joined by Richard Crick, Head of MAN v FAT — the UK’s largest male-only weight loss and wellbeing community. With a passion for helping men reclaim their health without judgment or shame, Richard has played a pivotal role in growing MAN v FAT from a grassroots concept into an international movement spanning the UK, USA, and Australia. From weight loss to mental wellbeing, accountability to community — this isn’t your typical fitness conversation. This is about meeting men where they are, creating camaraderie through sport, and building a culture where looking after yourself isn’t seen as weakness, but strength.
In this episode, we dive into:
⚽ How MAN v FAT Football is helping thousands of men lose weight and gain connection
🧠 Why male wellbeing needs to be approached differently
🔥 The real barriers men face around health — and how to break them down
👥 The power of accountability, team spirit, and honest conversations
🌍 How a local idea turned into a global movement of change
Richard says:
“The traditional weight loss industry was never designed with men in mind. We wanted to flip the script.”
“It’s not just about shedding pounds — it’s about building confidence, connection, and community.”
“We use football as the hook, but what we’re really creating is a space where men feel seen, supported, and safe to change.”
We cover:
✅ Why so many men feel isolated in their health journeys
✅ The link between physical health, mental wellbeing, and purpose
✅ Lessons from growing an international movement
✅ How public health, community sport, and behaviour change intersect
✅ Why men don’t need another “transformation guru” — they need each other
Who this episode is for:
Men who feel stuck in their health journey and don’t know where to start Coaches, health pros, or educators looking to better engage with men Anyone curious about how community-based approaches are reshaping men's wellbeing Listeners who love stories of grassroots impact and practical change
Follow Richard Crick and MAN v FAT:
https://www.gov.uk/government/calls-for-evidence/mens-health-strategy-for-england-call-for-evidence
https://www.therobincancertrust.org/
https://www.instagram.com/manvfat/
