Meet Viola Levy, the founder of Smart Beauty Creative. She shares her journey into the beauty industry, her passion for it, and what inspired her to establish her agency.
Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant.
As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. More recently, she has crafted global trend reports for a major forecasting agency, focusing on how consumer needs and habits have changed since the global pandemic.
From her experience as a beauty editor, Viola has interviewed numerous icons, from Elle Macpherson, to Millie Kendall O.B.E, Cult Beauty founder Alexia Inge and WAH Nails and Beautystack founder Sharmadean Reid. She understands not just the beauty world but the value of a personal brand, and how many female founders are expected to be brand ambassadors, not just the brains behind the scenes. Which is why she set up Smart Beauty Creative to champion female founders and tell their stories, helping to position them as the future icons of the beauty industry.
To learn more about what Viola and her team do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative
