Fragrance maven Olivia Da Costa is yet another colourful addition to the wonderful world of British perfumery. She is the founder of luxury scent brand Olfactive O, where each perfume pays tribute to a fragrance family, from floral to woody, to fruity to gourmand. The latter was nominated for a prestigious Fragrance Foundation award, and the range is stocked in Les Senteurs - one of London’s poshest perfume boutiques.It will also soon be making its television debut on QVC, with Olivia gracing our screens as a guest presenter following in the footsteps of Joan Rivers and Martha Stewart.Olfactive O perfumes are designed to be warm and inclusive, reflecting Olivia’s modern orthodox Jewish upbringing, where food was a big part of family life. In previous interviews she has said “There's so much synergy between perfume and food, and probably a lot of my cultural heritage has subconsciously seeped into the perfumes I create!” And as someone who has tried more perfumes than I’ve had hot dinners, I can totally attest to that. We chat about how she developed her business and her brand, making mistakes with big agencies, our mutual obsession with the film 'Joy' with Jennifer Lawrence and what it takes to get a brand on QVC.
***
Social media: @violalevy@smartbeautycreative
Check out our work: smartbeautycreative.com
Thoughts/feedback: hello@smartbeautycreative.com
