From the days of hipster musicians touring living rooms, to the present with major acts playing in backyards and bowling alleys, artists are skipping large venues and thinking small, the stage wherever they can strap on a guitar and play.
With fans having to finance tickets to go to concerts, the trend is for the artists to go to them. Bands like All American Rejects achieved over 4 Million dollars in marketing on their 'House Party Tour' by playing at skating rinks and homes.
Now the labels and marketers smell the money and are getting involved setting up fake fan pages on Tik-Tok, encouraging real fans to take and post videos and pictures of the performances, and then reposting them to potentially millions of fans.
But it's also a strategy that any aspiring artist can use to find places to play, hone performance skills, test new songs, and build followings. Shakespeare showed the way when he stated 'All The World's A Stage'.
