Episode 1 explores the history behind sponsorship and its role in sport. I take a deep dive into how sponsorship has developed into what it is now. I discuss the 4 processing mechanics of sports marketing and how brands target these to make a connection with the consumer. The deep dive continues as I breakdown the creation and management of Red Bull in terms of sports sponsorship. Sit back, relax and become immersed into the story of how a duck farmer from Thailand created the most dominant drink in sports sponsorship.
