I actually think there are two misconceptions here. The first is we have shorter attention spans. TikTok increased its video length to 10 minutes, and the sweet spot for YouTube appears to be 12-20 minutes. People’s attention spans are short when they don’t care about the content. But when it’s good content, we can capture their attention.
And Podcasters can absolutely leverage short-form content, with just a little extra effort. They can keep the camera on while they record their podcast, and with some planning, make clear, succinct points to the camera…then repurpose those clips on social. OR after they record an episode, they can recap it in short form video OR audio.
Plus, episodes can be less than 5 minutes — and daily short podcasts are increasing in popularity.
About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
