I’ve decided – with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things.
The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built It.
Part of it was that I never thought straight interviews were compelling videos. But the other part was I didn’t think the effort for short form was worth it.
It still might not be. But now I’m willing to try. More on that in a minute.
The other thing I needed to do was update my guest notes. I made it pretty clear in the notes that it was an audio-only podcast – so I updated that to say “Video will be recorded, but only for social media.”
This wasn’t crucial, but courteous, as some folks want to make sure they’re camera-ready.
So what’s my strategy?
Right now, I’m mostly testing. I’ll post 3-4 videos per week on TikTok, X (neé Twitter), Instagram, and YouTube Shorts and see what happens.
I also made a discovery about TikTok as it relates to podcasting. I’ve added a new video for members of the Foundry and will be more open about my experiments there.
For now, I’d love to know if you have a short-form video strategy. If so, respond to this email and let me know!
About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
