One way to grow your podcast audience is to leverage the audience you have on other platforms.
Short-form video can be a particularly effective medium here because many of those platforms, like TikTok, prioritize discovery over followers.
So here's what you do:
1) Record a short-form video (vertical, 60 seconds long), taking about one thing from a recent podcast interview or episode. I try to do this right after I record the episode, so it's fresh in my mind.
2) Upload it to TikTok, Instagram Reels (which can also post to your Stories and Facebook), and YouTube Shorts.
3) Include a CTA and link to subscribe to your podcast or newsletter so they don't miss the episode.
This will add 5-10 minutes per episode, but if it doesn't right, can funnel people to your show and create new fans.
About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
