Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.
Summary:
People buy things from those they know, like, and trust
Your customers know, like, and trust their friends more than anyone
A strong brand personality is the foundation
embrace your flaws
have opinions
engage with your audience
Provide vale
what are my customer's pain points?
appeal to their emotions
what is my audience interested in?
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