What do you do when an existing product doesn’t solve your problem? You may think about how you would change it to make it better, but that's usually as far as it goes.This was not the case with Wendy Armbruster. There must be a better way, Wendy thought, when she needed to pump occasionally in order to feed her baby. Wendy was a working mom and as such couldn’t always be available for breastfeeding. Out to solve her own poor user experience with existing pumping bras, Wendy engineered a much better, hands-free pumping bra, unwittingly creating a new product. Launched in 2008, Snugabell and the patented and award winning PumpEas󠅴e® Hands-Free Pumping Bra is a category favorite for the fourth trimester market worldwide. Wendy shares her story.
