How often do you read a book and can clearly imagine it in your mind, visualizing all the little details, what the characters look like, how they sound, even what they’re wearing? Isn’t it magical when this happens? What if your website, blog and social media copy could do the same? Could it help potential clients connect with you on a deeper level, where you can show who you are in a real way, without the jargon, without the hard sales pitch?
You don’t write well, you say. Writing and expressing yourself doesn’t come naturally? Most people feel this way. But there is someone who can help you to find the right words and to write more authentically and naturally for your style.
Meet Lauren Woodgate, a “word weaving wizardess” and a brand voice coach. Lauren takes us through exactly what brand voice means and how finding it will make all the difference in how you present your business in all your communications.
Our conversation covers:
- Lauren’s early life as a teacher
- Word energetics
- Storytelling
- Copy that connects
- Lauren’s programs
- Gaining clarity
- Practise
- Sharing your benefits - How video and copy work perfectly together
- Writing from the heart
