From selling at the age of 8 to reshaping modern sales thinking, Fred Copestake shares a career defined by curiosity, coaching, and creativity.
Guest Links
In this episode of the SDR DiscoCall Show, Neil Bhuiyan sits down with Fred Copestake, sales consultant, trainer, and the creator behind Brindis and the Sales Today podcast. Fred shares his journey from childhood sales hustles to becoming a leader in ethical selling. Together, they explore how the world of sales has shifted - from manipulative tactics to value-driven, curiosity-led conversations.
Fred introduces us to Orange Hat Thinking, the importance of coaching for modern sellers, and why personal branding is now a non-negotiable. If you’re in sales, love a good framework, or want to serve your buyers better, this episode delivers.
Key Takeaways
Timestamps
00:00 – Introduction to the SDR DiscoCall Show
02:47 – Meet Fred Copestake: A Sales Veteran
05:35 – Fred’s Early Sales Journey
08:32 – Building Confidence in Sales
11:16 – Transitioning to Professional Sales
14:15 – Curiosity as a Key to Success
17:08 – The Evolution of Brindis
19:26 – Navigating Career Changes and Economic Challenges
21:08 – Evolving Business Models and Personal Growth
22:47 – Finding Your Niche in Sales Training
26:42 – The Importance of Aligning with Your Audience
30:26 – Defining Your Ideal Customer Profile (ICP)
39:03 – The Journey into Coaching and Orange Hat Thinking
41:16 – The Six Thinking Hats Model
44:01 – The Orange Hat and Personal Branding
45:06 – Evolution of Sales Practices
52:36 – Sales Today Podcast and Its Purpose
54:46 – Advice to My Younger Self
