Episode Description
Bosch AutoAir is often positioned as a drying solution without enough context, which can leave both sales teams and customers confused about where it fits in the lineup. In this episode of The Steel Codcast, Anthony and Jon unpack why AutoAir should not be framed as “better” or “worse” than other Bosch drying systems, but instead explained as a different approach with a clear purpose.
The conversation breaks down how AutoAir improves drying by automatically opening the dishwasher door to release moisture, rather than relying on advanced materials like zeolite or sealed heat recovery systems. That choice makes AutoAir simpler, more affordable, and less complex, while still delivering effective results when expectations are set properly.
This episode helps appliance professionals confidently explain AutoAir without positioning it as a compromise or an inferior option. If you sell dishwashers or struggle to talk honestly about feature differences without undermining the brand, this conversation will change how you position Bosch AutoAir on the sales floor.
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Who This Episode Is For
Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling dishwashers with multiple drying systems.
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Timestamps
