This episode is part 2 of my conversation with an inspiring real estate investor and educator, David Pere. He is an active-duty Marine who devotes his free time to teaching service members and veterans how to build wealth through real estate investing, entrepreneurship, and personal finance.
If you weren’t able to follow this episode, please go back and listen to part 1.
Let’s jump right into this episode and learn more about non-verbal networking, content marketing, and virtue signaling.
[00:01 - 06:04] Non-verbal Networking
- You can use non-verbal cues to build relationships.
- David recommends a book to learn more about non-verbal networking.
-
- The Like Switch by Jack Schafer and Marvin Karlins
- The friendship principles
-
- Frequency + proximity + duration + intensity = How good your relationship is.
- David talks about using body language signs as a subtle cue to get people to like you.
- Focus on the person that has the least interest in you or your ideas.
[06:05 - 12:46] Content Marketing and Social Media
- The ultimate point of content marketing is to get people open about the idea to produce content.
- Even if you are not building a business right now, having social capital or intellectual capital is very valuable.
- Writing is very therapeutic; it does not always need to be deep, significant, or poetic.
- There are always ways to get content out there and get what you have to say to the world.
- Focus on the evergreen content.
- The jab and hook analogy
-
- Don’t get so wrapped around selling all the time because it will scare people away real quick.
- Focus on adding value, not just to the sales.
- David breaks down the personalities, strengths, and weaknesses of social media platforms.
-
- Facebook; great for building community
- Instagram; a present event and quick hits
- Linkedln; professional and networking
- Youtube; very evergreen, great for videos content
- Twitter; good for jumping on trends and talking to brands
- Pinterest; female-heavy platforms
- Tiktok; young, and good to increase your engagements.
[12:47 - 20:29] Hard-Fast Rules and Virtue Signaling
- David talks about some hard rules in marketing.
- Always be transparent about your real-life and your failures.
- Focus more on relationships rather than sales to have a long term winning proposition.
- Do not spam your content everywhere.
- Do not recommend any product or service that you don’t even use.
-
- Realize that your reputation holds more weight than money.
- David talks about virtue signaling.
-
- Do not try to build an audience just by talking about how great you are.
- Build an audience by being authentic, and if you are great, people will eventually recognize it.
- If you have a plan to make any content to earn money, people need to know who you are
-
- “Best known beats best.”- Grant Cardone
[20:30 - 31:20] Closing Segment
- David talks about his journey to the financial freedom tipping point.
- David shares his life in the military and the culture of the military.
- Networking is a skill, but you could be a great people person but not knowing how and why those things are working in your favor.
- How to connect with David?
-
- Final Words from me
Tweetable Quotes:
“The ultimate point of content marketing is to get people open about the idea to produce content. ”- David Pere.
“ Focus
