n today’s episode I talk about why change within your company is so important. Forced change, incremental changes, cosmetic changes, and structural changes. I also talk about my R&D strategy (rob and duplicate things). When we talk about generational business owners, either they tend to do the same things and fear change, or they change things much to quickly and crash and burn. How to get your employees buy in to the new changes? What does your business do that really matters?