Watch on YouTube - https://youtu.be/_CZEjwp_Ajg
Meet Irene Pereyra, a world-class designer who is the co-founder of the Brooklyn-based design studio "Anton & Irene", along with Anton Repponen.
Irene has led the strategy and UX initiatives for clients, including The Met, Kickstarter, Balenciaga, USA Today, EA, Spotify, Google, Nickelodeon, BBC and Red Bull. Her work has been recognised by Cannes, The Webbys, The Emmys, and she is the author of "Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology".
The Human Podcast explores stories & ideas about being human.
Timestamps
0:00 - What Is Design?
1:22 - Different Design Fields
2:15 - What Is UX (My Speciality)?
3:56 - How Designers Work With Clients
6:40 - Designer vs Client Disagreements
9:33 - Key Design Principle
12:33 - Why Form Beats Function
14:02 - Design Process: Consider, Empathise, Define, Research, Design, Validate
14:52 - The #1 Mistake Designers Make
18:09 - Personality & Lifestyles Of Great Designers
22:19 - Designers Are Not Relaxed People
23:55 - How To Become A Phenomenal Designer
26:53 - Why I Hate "Design Thinking"
28:19 - Are Design Skills Transferable?
30:44 - Is Design Objective or Subjective?
35:18 - How Irene Got Into Design
37:06 - My Design Heroes & Inspiration
38:42 - My Design Studio With Anton Repponen
40:38 - Creating The NU:RO Watch
42:33 - Working With Google, Spotify, Red Bull & More
44:52 - Why I Can't Stop Designing
47:07 - What Is A Good Life?
Guest - Irene Pereyra
Book: Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology - https://amzn.to/4saIo4u
Instagram - https://www.instagram.com/irenepereyra
LinkedIn - https://www.linkedin.com/in/irenepereyra
Anton & Irene - https://antonandirene.com/
NU:RO Watch - https://nuro.co/
Social Media
Instagram - https://www.instagram.com/thehumanpodcastinsta
TikTok - https://https://www.tiktok.com/@heythehumanpodcast
𝕏 - https://x.com/heyhumanpodcast
Support The Show
https://buymeacoffee.com/thehumanpodcast
Audio License
MB01ISGEO0XN8EK
