In this episode, I sit down with Carly Shapiro—one of the four sisters behind the viral food and lifestyle account @sistersnacking. Carly shares how she and her sisters turned a casual idea into a successful social media brand, building a loyal following and collaborating with major celebrities. We talk about how she’s grown her personal brand, the behind-the-scenes reality of being an influencer, what it’s like dating another influencer, and navigating life as a content creator in New York City. Carly gets candid about the wins, the challenges, and what it really takes to thrive in the digital spotlight.
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