Marketing Professional Talk with Wendy Winder
Wendy Winder is a senior marketing leader with 25+ years of experience in all aspects of marketing, brand management and strategic planning. From advertising, social media, event management and planning, promotions, direct marketing, public relations, sponsorships, loyalty marketing, media buying, category management, head office sales experience and everything in-between, Wendy has either done it or led a team in executing it. Her signature ‘let’s get it done’ attitude, creative vision and aptitude for building teams with a foundation of trust have served her and the wide variety of B2C and B2B companies she worked for with positive results.
Recently, Wendy launched her own strategy and marketing firm – Ray Strategic Marketing. Ray helps companies grow through business strategy, brand positioning, identifying their unique value proposition, marketing planning and assistance in execution. Wendy works with companies to get clarity on who they are, and where they want to go and helps put a road map together of how to get there. She then supports them in execution to achieve success.
Description
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Job Forecast
The analysis of key labour market indicators such as job vacancies and employment growth as well as the unemployment rate suggests that the number of job seekers was sufficient to fill the job openings in this occupational group over the 2016-2018 period. For Advertising, marketing and public relations managers & Other business services managers, over the period 2019-2028, new job openings (arising from expansion demand and replacement demand) are expected to total 19,400 , while 19,900 new job seekers (arising from school leavers, immigration and mobility) are expected to be available to fill them.
Employment Requirements
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
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