Data plays a key role in running a successful revenue operations function. But data is mostly trapped in siloed systems, in forms that might not be feasible for use (missing data, stale data, duplicate data), or have different definitions and renditions across departments like sales, marketing and customer success.
This affects the strategic decisions that are made by revenue leaders with insights from the data. And lack of transparency and alignment in data leads to revenue leakage.
This can be prevented by making a sound strategy for data orchestration. When leadership and the entire organization spanning across the nine yards of revenue speak the same data language, revenue generation becomes more strategic and successful.
In this episode, Mahesh Kumar, Senior RevOps Leader at AppViewX shares his thoughts and experience on how building a strong data orchestration strategy can unlock true revenue potential that lies within an organization's data.
Tune in to learn more.
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