Welcome to Season 2 Episode 8 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Guest - Craig Handy https://www.linkedin.com/in/craigjhandy/Episode Host - Bhaswati B https://www.linkedin.com/in/bhaswati-bhattacharyya-9307768b/Podcast Details: Podcast page - https://nektar.ai/podcasts/Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details: A bulky and complex tool - the CRM is a steep investment for companies. But deriving ROI from a CRM can be quite challenging. As there are several factors that are always at play to make CRM implementation fail such as a lack of vision, poor planning, bad data, siloed functioning of departments, poor user adoption. To make CRMs actually deliver value for revenue leaders, it needs to have an implementation strategy that takes care of all things that can go wrong. And RevOps teams can own this task end to end and make sure their CRMs give them the ROI and the value that it was originally purchased for. In today’s episode, we are going to talk to a CRM implementation expert who will take us through how RevOps can drive a successful CRM implementation strategy. Today’s guest is Craig Handy, who is the Director of RevOps at York IE. Craig has been building innovative revenue engines for tech companies. After handling RevOps at companies like Assent Compliance and Shopify, he now helps bring winning go-to-market strategies to smaller companies in an affordable way. Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ#crmimplementationprocess
