My wife and I had a plan. I would drive around to all the dealerships after she got home from work in her car until I found one, and then we would go into negotiations with the dealership together. That seemed like a great idea until I brought her into the sit down with me. My wife was an absolute bulldog, as she was unwilling to pay the asking price. In all sincerity, the car we were looking at was probably priced to sell, not to sit there and collect dust. She still demanded they drop the price, and when they didn't budge, she abruptly got up and walked out. "Hey, hun, you know I need a car by tomorrow, right?" It didn't matter; she was not going to be taking advantage of or ripped off. Not a chance!
I'm not sure what it was. Maybe it was the intimidation of a pregnant and irritable woman in her third trimester. Or perhaps it was a salesperson who knew better than to mess with her on that particular day, but he just caved in to her demands. Oh, by the way, this has happened on more than one occasion with her. All I could think of was what happened to my wife that she believed she would be ripped off? There must have been some salesperson at some point in her life that did a number on her. After fifteen years, I can honestly say that there has never been; that's just how she feels about salespeople. It's unfortunate because, after a career in sales and marketing, I can tell you firsthand that there are plenty of salespeople representing the profession with integrity and honor. I'm an optimist so, I believe there are far more salespeople on that end of the spectrum than on the dirty side.
I'm not naive; I get there is a stigma that surrounds our profession. Although the stigma seems to be fading with more and more companies changing their culture and proving it to us through quality marketing & advertising, it appears to be still very much alive today. But that's not the case for me. No, I don't have time to mess around with all the cheesy sales moves. I can assure you; you will never get the song and dance from me or anyone on our Roofle team. The price is the price, and we believe it's an excellent price. So much so that we are willing to guarantee it's the lowest price, but we don't necessarily expect you to just come back to us because of the cost. For Roofle, it's all about being a resource for our customers. A resource in our industry, or sales for that matter, is someone who will always answer your questions and recommend the best solution regardless if it benefits them. So, if you're talking to me or anyone on my team for that matter, you will never get a biased answer. You can't because I've already instructed everyone on the team to imagine the customer is your pregnant wife, who doesn't have any time to mess around.
When I say we're going to be a resource, that means answering your questions and concerns even when you're considering another contractor, even if you chose another contractor. When I say we will be a resource, that's what we intend to be.
