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Description

In this episode, we break down Blizzard’s brand-new freestyle line, Canvas—arguably the least “Blizzard-y” ski they’ve ever made, in a good way. After some early-season chaos talk (New England snow showing up, who’s spinning already, and a recap of Snowbound Expo and the Blizzard x BSSC event), we dive into what Canvas is, who it’s for, and how the 100/108/118 lineup stacks up against skis from Armada, Black Crows, Line, and Rossi. We get into why this is such a big departure for a brand known for Brahma, Bonafide, Rustler, Black Pearl, and Anomaly, how brand perception affects park skis, and why athletes and comps matter in launching something new. We also cover the graphic story, including artist Penelope Mesa’s painted canvases that give the ski its distinctive black-and-white freestyle look.

00:00 – Winter is here

01:48 – Early-season stoke: Jay Peak snow & who’s spinning

04:36 – Snowbound Expo, BSSC party & Boston ski buzz

11:02 – Meet Blizzard Canvas: Blizzard’s new freestyle/park ski

13:54 – Canvas lineup, specs & Penelope Mesa’s graphic story

20:01 – Who Canvas is for & how it fits into Blizzard’s lineup

23:15 – Brand perception, park heritage & why athletes matter

32:17 – Weird skis, graphics & shapes

48:37 – East vs West: hot laps, rope tows & small-mountain lap machines, Ragged’s new ownership & closing thoughts / go skiing

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