On this episode of The Think Factory, we're pulling back the curtain on one of the most underestimated drivers of success in the consumer packaged goods (CPG) world: logistics. Andrew Lynch, President of Zipline Logistics, joins us to share real-world lessons on why making sure your product is on the shelf every time your customer shows up is what sets the winners apart from the rest.
Whether you’re a brand founder, a retail seller, or just someone curious about how products make it from idea to aisle, this conversation with Andrew is full of insights. We dig into how brands can avoid the costly mistake of treating logistics as an afterthought and hear how a missed shipment can quietly cost you market share. Andrew also explains why controlling your transportation strategy is not just operational but strategic. Tune in to learn why logistics isn't just backend stuff —it's your frontline defense in today’s hyper-competitive retail game.
